The Show String TAG Sale Series is an exciting new initiative designed to showcase and market some of the finest show animals and genetics in the industry. Following the outstanding success of our first sale at the Central Gippsland Jersey Fair in 2025, we are proud to continue building momentum with the second sale in the Series.

The next chapter will be launched at the Victorian Winter Fair 2026, bringing together leading breeders, exhibitors, and buyers in a premier sale environment. The Series is committed to offering quality, consistency, and opportunity — creating a platform where elite show prospects can be presented, appreciated, and secured.

We look forward to growing the Show String TAG Sale Series into a standout feature on the dairy calendar and welcoming both returning and new participants to be part of its continued success.

The sale will follow a TAG AUCTION format opening up on Monday the 29th June and closing on Tuesday 30th June at 7:30pm. A heifer parade will be held on site at the Victorian Winter Fair on Tuesday night with hospitality being provided. All animals in the sale will be entered for the Victorian Winter Fair the following two days.